The demands and influences of the environmental movement change our life. We can find the local interests win often, therefore processes not organized because of this and investments appear beside each other. In agro-food business the reasons are attributable to lack of information and the weakness of the supplying systems.  This situation offers different ways; therefore you have to find the best way to save it for the future. The problem is to know, how we can build into the strategy of the enterprise. Can it be in the focus and possible to take marketing-mix around it? Environmental market is been developing in Central- and Eastern Europe, therefore its terminology has not been fixed yet. Against this situation it is possible to develop alternatives, in which marketing is very important part. Demands of customers pull the environment friend products and services. The inclination of the bad acceptance of the higher price is connected to this. On these bases how we can understand and require manifesting environmentally based marketing strategy? The security political aspect of the environmental protection has got stronger particularly under the influence of the change of the political system in Central and Eastern Europe. This way the participation in international environmental cooperation is more than the question of the protection of the environment. We would like to write about scope, measure, manage of it.  It is not a duty for companies; it must be a type of motivation based everyday activity. We mention the regional special element of it.

environmental protection; infrastructure; mentality; environmental market; strategy

Presentation: oral