ORGANIZING PROMOTION CAMPAIGNS - CASE STUDY PUBLISHED

Iosim Iasmina
Tourist promotion represents all communication approaches aiming to permanent transmission through some various routes of messages intended to inform both public customers and tour-operators on the characteristics of provided products and services. It aims to develop a favorable attitude towards the company and to promote the company image, together with the determination of some convenient changes in consumer behavior.
promotion, tourism, campaign
Presentation: oral

Download



Back