In agro-tourism, promotional activities require significant investments due to the large geographical extent of tourist markets, fierce competition manifested on the market and intangible character of tourist product. Intangible nature of agro-touristic services leads to amplify the importance of promotion activities. Agro-touristic pensions have limited resources in conducting promotional activities so, they cannot be known on a wider market. Through the establishment of the federation, a close collaboration of the efforts undertaken by associations was pursued in order to entry into new market segments and for a higher visibility in internal and external environment.

agro-tourism, association, promotion

Presentation: oral