Abstract. Communication, behavior and organizational culture are factors that determine the company's image both externally and internally. The communication strategy is the communication range of missions and objectives on the one hand and on the other, there are means, essential policies and plans to achieve them. Effective communication is characterized by the existance of a vision in order to describe its clarity of purpose and direction; it refers to the ways of integrating communications within business issues and assumes a causal relationship between the communication activities and goals of the company. Hospitality and tourism professionals can gather useful information that can be analyzed and used in its policy, operators who provide accommodation to tourists can gather information on customer satisfaction can use various means to promote tourism as a main communication strategy.

Keywords: tourism, communication, strategy

Presentation: oral