Abstract. Patterns of consumption play a direct and indirect role in issues related to environment. In this regard, the issue of disposal and recycling of products is vital. The statistics realized reveal the fact that waste production is very different among the countries of Europe, as well as waste management witch is also different from a country to another. Many studies on consumers have tried to determine what distinct profile has the value for consumers concerned about the environment. As for consumption, it has enlarged the analysis area from environmental perspective, from the recycling of resources in small quantity to the attention to the whole process of production and distribution. The green movement is the common name of the tendency to pay special attention to the impact that human activities have on the environment.

Keywords: consumer behavior, environment, green movement

Presentation: oral