The concept of sustainable tourism refers to the balance between the environment, society and economic system. In recent years, environmental issues and "green" are the main topics of public debate in many countries that included global warming, comfort animals and wildlife conservation, organic food, pollution and recycling. In the early 1990s resulted idea of a green consumer that takes account of environmental issues when deciding what to buy and what not. Another example of the so-called "green consumer" was thought to be increasing concern for food safety and quality, and increasing demand for organic food. Action in the tourism industry in terms of environmental protection, has embraced many forms: tour operators have begun to include information about environmental issues for customers and encourage them to care more for the environment; hotel chains have adopted environmental management policies and campaigned to persuade tourists to be aware of the environment; sponsorship of awards for environmentally friendly tourism.

consumer behavior, sustainable tourism, green, environment

social sciences

Presentation: poster