MEASUREMENT OF THE COMPETITIVENESS OF AN AGRICULTURAL HOLDING FOLLOWING THE MODELING AND SIMULATION OF PRODUCTION SYSTEMS* PUBLISHEDDaniela-Elena ȘURCĂ University of Agronomic Sciences and Veterinary Medicine Bucharest from Bucharest email@example.com
The purpose of this paper is to demonstrate that the use of the linear programming method can lead to solutions to improve economic performance that positively influence the level of competitiveness of the economic agent. Thus, in order to be able to support and demonstrate this, an agricultural unit, located in the South Muntenia region, Romania, was analysed within which the technical and economic characteristics as a whole and on crops were identified. Before analysing the competitiveness of the agricultural unit, was identified the type of market on which the farm operates. This leads to a graphical representation of the Lorentz curve showing the distribution of market income for economic operators operating under the CAEN code 0111 (Cultivation of cereals (excluding rice), leguminous plants and oilseeds). In the end, the measurement of the competitiveness of the agricultural holding before and after the application of the linear programming method led to the idea that the application of such a method can increase the competitiveness of the agricultural holding on the market, but this is not a mandatory condition. Also, this method can have the role of forecasting, by simulating possible situations ("what if?"), which can lead to the formulation of strategies for maintaining an economic agent on the market.
competitiveness, economic performance, modelling and simulation,, strategies
Field crops and pastures