This article examines the evolution of tourism management in the third decade of the third millennium, highlighting its expanding role in ensuring sustainable, efficient, and experience-oriented tourism development. Tourism management is defined as a complex process involving the planning, organization, and coordination of travel, accommodation, attractions, and customer experiences, while balancing economic growth with cultural and environmental preservation. The study emphasizes the importance of collaboration among stakeholders, including businesses, government institutions, and local communities, in designing strategies that enhance tourist satisfaction and destination competitiveness. Using a qualitative content analysis of recent academic literature (2021–2024), the paper identifies five major trends shaping contemporary tourism management. First, experience-based tourism focuses on immersive and authentic activities that foster meaningful connections with destinations. Second, digital and virtual tourism leverages technologies such as virtual reality and augmented reality to enable remote exploration and informed decision-making. Third, eco and sustainable tourism promotes environmentally responsible practices and supports local communities while minimizing ecological impact. Fourth, healthy and safe tourism prioritizes hygiene, safety standards, and risk management to ensure secure travel experiences. Finally, smart tourism integrates advanced technologies such as artificial intelligence, big data, and the Internet of Things to deliver personalized, efficient, and accessible services. The findings reveal that technology-driven and sustainability-oriented approaches dominate modern tourism management, while experiential tourism reflects the growing psychological demand for authenticity. The study concludes that these interconnected trends are redefining the tourism industry, requiring adaptive strategies that integrate innovation, responsibility, and customer-centered practices.

tourism management, experience, digital, virtual, sustainability, smart

agronomy

Presentation: poster