Abstract. Some authors in the field, consider as the main factor in the development of tourism in general and especially of agritourism, the growth of household income that will improve tourism demand; but there is a greater possibility of attracting the attention of tourists to rural tourism and agritourism and related costs due to lower prices than those charged to classic tourism. The Romanian tourism promotion strategy is designed to provide an image to emphasize the originality of products, to summarize characteristics regarding tourism potential, the concept of development and opportunities of tourism. We conclude that the best way for the promotion of Romania's agritourism offer is to negotiate various programs and special agro packages through prices and tariffs, the recreational infrastructure and treatment available to tourists.

negotiation, agro-tourism, tourism, potential

Presentation: oral