Abstract..In order to have a successful business, in the domain of agritourism, effective communication with customers is a must, whether it is direct between people, staff and tourists or online. The Internet is just another mean of communication, like newspapers or television. The ability to communicate on the Internet is one of the main skills needed in tourism. It's so easy to communicate to everyone that people correspond daily with friends, acquaintances, professional colleagues or strangers. Undoubtedly, the internet has changed the way we live, work or learn. Due to its speed, we can promote faster and easier services offered by economical agents in tourism, but at the same time, we cannot neglect that the development of internet can also lead to some negative effects such as the destruction of our traditional values. In Romania, the main reasons of internet usage are: information on tourism, agrotourism, news, books, entertainment, social networking, search for a job, etc

Keywords: agrotourism, online communication, Internet

Presentation: oral