Abstract. In the age of information and communication technologies, one important aspect of the academic and professional orientation services consists in informing high school students regarding their options to continue studies at the university level. In this context, the study aims at identifying two main aspects: the types of information students consider useful in order to make a smart decision concerning the faculty to attend and the sources of information on the university educational offers. In order to achieve these objectives, an ascertaining cross-sectional research was performed upon a batch of 91 students enlisted at 3 Technology high-schools in rural areas. As an investigation tool, there was used an opinion questionnaire with closed, pre-codified answers, which provided relevant data concerning the students’ sources of information. The results showed that the most useful information for the 12th grade students living in rural areas includes: faculty educational offers; job opportunities after graduation and disciplines they are going to study. As for the main sources of information used by the students following the Technology line of studies, these consist in: environment, school and mass-media. The results offer some research themes for specialists in university marketing towards the improvement in quality of services promoting educational offers. Also, the study draws attention upon the need to improve the vocational counseling and career orientation services which are active at the level of pre-university education.

high school students, sources of information, higher education

social sciences

Presentation: poster