TOMATO PRODUCTION OF A HUNGARIAN SMALLHOLDER FARMER: CASE STUDY PUBLISHEDAdam Szabo, Karoly Bodnar Hungarian University of Agriculture and Life Sciences firstname.lastname@example.org
The study took place on the farm of a small producer in Kiskunfélegyháza. Production takes place under block system plastic tents. The sensitive points of local technology, the types and quantities of tomatoes produced were examined. In assessing the situation of the producer, special emphasis was placed on the examination of sales opportunities. Data were collected from the documentation of the farm and by an interview with the farmer. Based on the experience, a SWOT analysis was performed. Round, truss and cherry tomato varieties are produced at the farm. The season of their production lasts from April to the middle of December. Most of the tomato sold at the Wlosale Market at Budapest and the the local farmers’ market. A short supply chain could create more livable, less polluting areas where there is a direct link between producer and consumer. The huge margin created by retailers and wholesalers can be eliminated. A much fresher product can get on the table of consumers, as the product can be purchased locally. Although selling to direct customers requires more time and effort than selling the goods in larger batches, this is offset by the higher available price. Direct contact with consumers provides immediate feedback on how customer needs change, making it easier to adapt to local demand.
tomato production, varieties, smallholder, horticulture, logistics