MULTILINGUAL COMMUNICATION STRATEGIES FOR KNOWLEDGE TRANSFER IN SUSTAINABLE AGRICULTURE PUBLISHED

Raul PAȘCALĂU, Francois GUYVENCHY, Roxana Aurelia JIGĂU, Laura Iosefina ȘMULEAC, Laura Rebeca STIEGELBAUER UNIVERSITY OF LIFE SCIENCES " KING MIHAI I" FROM TIMIȘOARA, "Vasile Goldis" Western University of Arad stiegelbauer.laura@uvvg.ro
Effective knowledge transfer in sustainable agriculture depends heavily on clear communication among diverse stakeholders, including farmers, researchers, policymakers, and extension workers. However, linguistic diversity often poses a barrier to the dissemination and adoption of sustainable practices, especially in multilingual regions. This research explores multilingual communication strategies that enhance knowledge exchange and promote inclusive participation in sustainable agricultural development. It emphasizes the integration of local languages, visual aids, translation technologies, and intercultural communication approaches to bridge linguistic and cultural gaps. By examining case studies from multilingual agricultural communities, the research highlights how participatory communication methods, such as community radio, multilingual training materials, and peer-to-peer farmer networks, facilitate the understanding and adoption of eco-friendly farming techniques. The article also discusses the role of digital platforms and artificial intelligence in supporting multilingual knowledge sharing, enabling real-time translation and localization of agricultural information. Furthermore, it identifies challenges such as resource constraints, literacy variations, and the potential loss of indigenous knowledge through language homogenization. The findings suggest that sustainable agriculture communication must prioritize linguistic inclusivity and cultural sensitivity to achieve equitable knowledge transfer. Ultimately, adopting multilingual communication strategies strengthens collaboration, empowers local communities, and accelerates the transition toward environmentally sustainable and socially just agricultural systems. This research contributes to the broader discourse on sustainable development by linking language diversity with effective knowledge dissemination and capacity building in the agricultural sector.
multiliguism, knowledge transsfer, agriculture, sustainability
agronomy
Presentation: poster

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